I could never really figure out how online newspapers earn revenue from advertising. But an article from the New York Times put out an article last week with what seems like happy news: E.W. Scripps Company, which owns various newspapers, claims it is adopting an online advertising strategy that may bring in enough revenue by 2012 without making job cuts.
I'm still fuzzy on how this new strategy works or if I've even summarized it correctly, but at least it's some kind of positive news.
1 comment:
Interesting article. To me it seems like this company is changing it's ad strategy to do something completely unique to online journalism — advertisers are going to be able to target ads to their consumers. I'm still not sure if this is going to work. When I'm on a Web site that I know is targeting specific ads to what I had previously looked at (like the ads that pop up in gmail according to what is in the e-mail I'm reading), I will sometimes click on the ads. But the other 99 percent of the time I ignore them and focus on what I mean to be working on. It's not a bad idea to give it a try, but we'll have to wait and see if this works out.
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